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AHF teams around the world combined prevention with celebration. From high-energy concerts and fashion shows that engaged young people to outreach at local AHF Wellness Centers reaching vulnerable communities, teams met people where they are with education, testing, and resources β and yes, free condoms were distributed widely. |
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Beyond in-person events, teams amplified the βJust Use It!β message across social media, expanding their reach far beyond the communities on the ground. From shareable graphics to live event coverage, digital platforms helped spark engaging conversations.
Traditional media carried the message even further, with television appearances and interviews reinforcing the value of condoms. |
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